Marketing resources

Visit our blog at s.wayne.edu/clasmarketing for the latest marketing tips and updates. For marketing and communications help, contact the CLAS Marketing Team at clas@wayne.edu.

• Tools, self-help and quick links
  • Canva graphic design (contact clas@wayne.edu for login)
  • Create a form (Formy)
  • Create a survey (Qualtrics)
  • Department and program flyers
  • Directory changes
  • Photo and asset library (PhotoShelter)
  • Web and accessibility training
• Requests and changes
  • CMS training and tutorial course
  • Faculty/staff directory change
  • Warrior Sites: Faculty/staff personal website request
• Email and listservs

  Listservs

  The CLAS Marketing Team does not manage or support departmental listservs or email accounts. Contact the Help Desk for support and assistance.

  Request an email listserv

  To request a transfer of ownership for your department's existing listserv, the designated contact (list owner) for the said listserv should contact the Help Desk requesting its transfer to the new designated contact within your department. If the original list owner is no longer employed by the university, be sure to inform the Help Desk when contacting them.

  For more information on listserv features or help, you may contact the Help Desk or visit Help Desk Listserv page for how-tos and tips.

  Group email accounts

  Group email addresses, e.g., department@wayne.edu, can be applied for by submitting a GroupID request.

  For help with email, contact the Help Desk or see the email help section.

• Guides, tutorials and checklists

  Web and accessibility training

  Checklists

  • Communicator audit
  • Conference marketing guide
  • Doing more with Twitter
  • Events guide
  • Faculty profiles: help, editing, best practices
  • Research communications workshop guide

  Help guides

  • Article Posting Guidelines
  • Canva Use Guidelines
  • CLAS New Website Guide
  • Faculty profiles: help, editing, best practices
  • Four Pass Proofread Guide
  • Graphic Design Guidelines
  • PDF Accessibility Checklist
  • Sending Branded Email Guide
  • Social media guidelines
  • Web Coordinator Guide
  • Writing effective program landing pages

  Style guides

  • Best Practices for Content and Styling
  • Official Wayne State fonts: PhotoShelter | Canva
  • Wayne State Editorial Style Guide
  • Wayne State Brand Identity Guide

  Tutorials

  • Tutorials, webinars and handouts
• Newsletters

  Email

  The CLAS Marketing Team offers two formats for digital (email) newsletters: Full newsletter and News update newsletter. These guides will explain the differences between the two formats and what's required for each. Once your content is prepared, you'll send this to the CLAS Marketing Team for design and sending (handled by our Philanthropy and Alumni Relations Team).

  Print

  The CLAS Marketing Team does not design print newsletters in lieu of the email formats available. However, we can recommend vendors to contract with you or review and help edit your own designed print newsletter. Note: Unless you have previous graphic design experience, we do not recommend designing your own print newsletter as it's unlikely to be approved for distribution.

• Media interviews

  Faculty are encouraged to accept invitations for media interviews on stories and news within their scholarly expertise, i.e. request for a professor of political science professor to comment on the latest election results.

  Media interviews are a great and free promotional outlet for the university, college and the faculty member's body of work. One Christian Science Monitor interview/article garnered more than 5,000,000 views, roughly equivalent to about $4,300 in advertising dollars.

  Media training is available by appointment, free of charge, by the Office of Marketing and Communications.

• Official WSU and CLAS merchandise

  Wayne State has several options for ordering WSU-licensed apparel. Contact the WSU licensing director for more information. See licensing and branded merchandise for more information on promotional product ordering.

• Photography and video services

  Photography

  Photography services (portrait, event, location, promotional, environmental and architectural photographs) are offered by approved WSU contract photographers. Visit the services page to select a photographer and schedule a booking. 

  Video

  For video production services (including streaming), contact Wayne State's University Television (UTV) (well in advance) to discuss your project/event and have it added to the production calendar, ensuring enough time for your pre-production planning.

• Public relations and editorial services

  Have news or an upcoming event that you would like to promote? Contact Jessica Archer, CLAS associate director for marketing and communications, at 313-577-0833 or jarcher@wayne.edu.

• Web services

  Resources

  • CLAS Canva Chat Teams Group
  • CLAS Communicators Teams Group
  • Canva graphic design (contact clas@wayne.edu for login)
  • Warrior Sites: Faculty/staff personal website request
  • Web and accessibility training

CLAS templates

For more templates, see our Canva template library. Contact clas@wayne.edu for login access.

Logos

For more and official CLAS/university logos, see our Canva brand kit. Contact clas@wayne.edu for login access.

CLAS Warrior Strong logo (horizontal)

Download: PNG

CLAS Warrior Strong logo (stacked)

Download: PNG

Consultation and questions

Have questions or need marketing and communications guidance?

Contact Jessica Archer (jarcher@wayne.edu / 313-577-0833), CLAS's associate director for marketing and communications.