Marketing resources

Visit our blog at s.wayne.edu/clasmarketing for the latest marketing tips and updates. For marketing and communications help, contact the CLAS Marketing Team at clas@wayne.edu.

• Tools, self-help and quick links
  • Canva: Create designs (flyer, graphic, image) (contact clas@wayne.edu for login)
  • Create a form
  • Create a survey
  • Department and program flyers
  • Directory changes
  • Web and accessibility training
• Requests and changes
  • CMS training and tutorial course
  • Faculty/staff directory change
  • Faculty/staff personal website request
• Email and listervs

  The CLAS Marketing Team does not manage or support departmental listservs or email accounts. Contact the Help Desk for specific assistance.

  Request an email listserv

  To request a transfer of ownership for your department's existing listserv, the designated contact (list owner) for the said listserv should contact the Help Desk requesting its transfer to the new designated contact within your department. If the original list owner is no longer employed by the university, be sure to inform the Help Desk when contacting them.

  For more information on listserv features or help, you may contact the Help Desk or visit Help Desk Listserv page for how-tos and tips.

  See examples of departmental newsletters to send using a listserv.

  Email accounts

  Group email addresses, e.g., department@wayne.edu, can be applied for by submitting a GroupID request.

  For help with email, contact the Help Desk or see the email help section.

• Guides, tutorials and checklists

  Web and accessibility training

  Checklists

  • Communicator audit
  • Conference marketing guide
  • Doing more with Twitter
  • Events guide
  • Faculty profiles: help, editing, best practices
  • Research communications workshop guide

  Help guides

  • Faculty profiles: help, editing, best practices
  • Image requirements and photo sizing
  • Page and content layout
  • Sending email newsletters
  • Social media guidelines
  • Writing effective program landing pages

  Style guides

  • Brand identity guidelines
  • Editorial Style Guide
  • Official Wayne State fonts
  • Wayne State Editorial Style Guide
  • Wayne State University Identity Manual

  • Wayne State social media cover artwork
  • WSU marketing promotional/stock images

  Tutorials

  • Tutorials, webinars and handouts
• Newsletters

  For templates and ideas, see our departmental newsletter help section!

  For help with composing and sending your email newsletter, see our Sending Email Newsletters Guide.

  Please request an updated alumni list for each of your communications (electronic and print).

  Donations/gifts address

  WSU Fund Office
  5700 Cass Avenue, Suite 1200
  Detroit, MI 48202

• Media interviews

  Faculty are encouraged to accept invitations for media interviews on stories and news within their scholarly expertise, i.e. request for a professor of political science professor to comment on the latest election results.

  Media interviews are a great and free promotional outlet for the university, college and the faculty member's body of work. One Christian Science Monitor interview/article garnered more than 5,000,000 views, roughly equivalent to about $4,300 in advertising dollars.

  Media training is available by appointment, free of charge, by the Office of Marketing and Communications.

• Ordering official WSU and CLAS merchandise

  Wayne State has several options for ordering WSU-licensed apparel. Contact the WSU Licensing Director for more information.

  See Licensing and Branded Merchandise for more information on promotional product ordering.

• Photography services

  Event photography

  The Office of Marketing and Communications offers photography services by appointment. Wayne photographers produce portrait, event, location, promotional, environmental and architectural photographs.
  
  You can view photos of recent events at the Wayne photo gallery. If you would like to book a photoshoot, call 313-577-4235 or email photography@wayne.edu. There is a cost associated with photography services.

• Public relations and editorial services

  Have news or an upcoming event that you would like to promote? Contact Jessica Archer, CLAS's associate director for marketing and communications, at 313-577-0833 or jarcher@wayne.edu.

• Video services

  For video services, please contact Wayne State's University Television (UTV). Contact UTV well in advance of your scheduled video project to get your event on the production calendar and to ensure enough time for your pre-production planning. There is a cost associated with video production.

• Web services

  Resources

  • CLAS Communicators Teams Group
  • Edit/resize an image
    • Canva
    • Pixlr editor
  • Faculty/staff personal website request
  • Web and accessibility training

CLAS templates

For more templates, see our Canva template library. Contact clas@wayne.edu for login access.

Logos

For more and official CLAS/university logos, see our Canva brand kit. Contact clas@wayne.edu for login access.

CLAS Warrior Strong logo (horizontal)

Download: PNG

CLAS Warrior Strong logo (stacked)

Download: PNG

Consultation and questions

Have questions or need marketing and communications guidance?

Contact Jessica Archer (jarcher@wayne.edu / 313-577-0833), CLAS's associate director for marketing and communications.